The stage is yours!
RAUSCHARDT PR stands for exclusive and strategic PR services in the cultural sector. With a focus on classical music, we represent internationally renowned artists, festivals, and orchestras. Our mission is to position our clients optimally in the media – both in German-speaking countries and worldwide.
We achieve this through an extensive network of international media and journalist contacts, our many years of experience, and professional press relations. Social media is an integral part of our PR strategies, ensuring our clients’ successful visibility on digital platforms as well. With targeted content and creative campaigns, we enhance their presence and create a direct connection to a broad audience.
Our core markets include the German-speaking countries, Scandinavia, France, Spain, the United Kingdom, the United States, and Asia. With our international approach, we ensure that our clients’ messages are heard worldwide.
In addition to cultural communications, we are pursuing targeted expansion into other sectors – in particular sports. We see great potential in applying our expertise and network to create innovative communication solutions in this field as well, while fostering synergies between culture and sports.
With our podcast “Culture Communication Across Borders”, created in collaboration with the U.S. magazine Man and Culture, we are already building bridges between classical music and other disciplines such as sports, medicine, business, and politics. In inspiring conversations, we bring internationally renowned artists together with leading figures from a wide range of fields. This format highlights our vision of overcoming boundaries, creating new perspectives, and redefining communication across diverse areas.
Schedule PR-consulting and define goals together.
We present your customized PR strategy.
Enjoy your PR presence - across borders!
TELEPHONE
Anja Rauschardt
Founder & CEO
With her extensive experience and deep understanding of the cultural sector, Anja Rauschardt relies on tailor-made, strategic, and creative communication solutions. Her work is distinguished by a high level of professionalism, passion, and a clear focus on the individual needs of her clients.
With over 25 years of experience in public relations, Anja Rauschardt is a recognized expert in cultural communications. After completing her studies in International Cultural and Business Studies with a focus on France at the University of Passau, she began her career at the Festspiele Europäische Wochen Passau e.V., a renowned interdisciplinary festival under the artistic direction of Pankraz von Freyberg.
She gained international experience through positions at the International Authors’ Festival in Toronto and the EU Office for Cultural Promotion in Paris before moving on to a Munich-based PR agency. There, she was responsible for projects of both national and international prominence, including Klassik am Odeonsplatz, the Bavarian Radio Symphony Orchestra (BRSO), and the WDR Symphony Orchestra under Semyon Bychkov.
On Bychkov’s recommendation, she was appointed by the distinguished artist managers Elisabeth Ehlers and Lothar Schacke to the KünstlerSekretariat am Gasteig (KSG). There, she established a dedicated PR department and worked with outstanding artists such as Julia Fischer, Herbert Blomstedt, Jukka-Pekka Saraste, Lang Lang, Christian Gerhaher, and Andrè Schuen.
In 2023, Anja Rauschardt founded her own agency, RAUSCHARDT PR, specializing in cultural communications, in order to channel her expertise and passion even more effectively. Magdalena Gorihsen who has been part of the agency as a partner and co-creator from the very beginning made a strong contribution to its development.
With her deep understanding of the cultural sector and tireless commitment, Anja Rauschardt sets new standards in public relations – individual, strategic, and sustainable.
Lisa Heimberger
- Organizational talent. Communicative. Reliable.
- Experience in event and project management in the B2B sector.
- Responsibilities: project and organization management, administration, process optimization